About Us

Since97.egy is a contemporary fashion brand that emerged in 2022, reflecting a growing trend in the apparel industry towards versatile and functional clothing. The brand's inception aligns with a broader movement in fashion that prioritizes adaptability and style, catering to the needs of modern consumers.

The fashion industry has seen a significant shift in consumer preferences over the past decade, with an increasing demand for clothing that seamlessly integrates into various aspects of daily life. This trend is particularly evident in the rise of athleisure and multifunctional garments, which have gained popularity due to their comfort and versatility. According to a report by Grand View Research, the global athleisure market was valued at approximately $350 billion in 2020 and is projected to grow at a compound annual growth rate (CAGR) of 8.1% from 2021 to 2028.

Since97.egy's offerings, such as the Double Way Hoodie, exemplify this trend by combining functionality with aesthetic appeal. The hoodie is designed to be worn in multiple ways, allowing consumers to express their personal style while enjoying the comfort that such garments provide. This two-way design is not only innovative but also aligns with the increasing consumer preference for clothing that can be styled in various manners, thereby extending the utility of each piece.

Color selection plays a crucial role in the appeal of fashion items. The availability of the Double Way Hoodie in colors like Grey, Maroon, and Olive caters to diverse consumer tastes and preferences. Research indicates that color can significantly influence purchasing decisions, with studies showing that up to 85% of consumers base their buying decisions on color alone. Therefore, offering a range of colors can enhance the attractiveness of a product and potentially increase sales.

Moreover, the emphasis on comfort in modern fashion cannot be overstated. A survey conducted by the American Psychological Association found that 70% of respondents preferred comfortable clothing over stylish options when making purchasing decisions. This highlights the importance of brands like Since97.egy that prioritize both comfort and style in their designs.

In conclusion, Since97.egy represents a significant development in the fashion industry, embodying the shift towards versatile, stylish, and comfortable clothing. As consumer preferences continue to evolve, brands that adapt to these changes by offering innovative designs and a variety of options will likely thrive in the competitive landscape of fashion retail.